Don't let form leads get cold

Hey Demo,

You've got your form connected to a CRM. Don't stop there! Make sure you've set up your lead pipeline to close the deal!

Sometimes we get so focused on getting the 90% done that we forget the 10% that matters.

Here's what you should add to your CRM as a minimum:

• Give every lead a score so your attention goes where it matters most
• Automate your follow-ups to keep the conversation warm
• Watch which forms bring real prospects, not just email noise

CRM systems are meant to help you close the deal, but they don't do anything if you don't invest in them.

//Cole
Cofounder, Formspree.io

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