Friendly Errors Close Deals

Hey Demo,

The moment a user hits "submit" and something breaks, their trust takes a hit. Maybe the form just reloads. Maybe they see a vague "something went wrong." Maybe they fix one field, only to be hit by another. That's when the clicking starts — fast and frustrated.

Poor validation doesn't just stop a submission — it stops momentum. It turns an interested lead into a confused one. It drives up support requests, raises bounce rates, and makes even simple forms feel broken.

But clear, timely, and consistent feedback changes everything. It reassures people. It keeps them moving. And when something does go wrong, it gives them the context they need to fix it — without starting over, without guessing, without giving up.

If your form errors aren't helping people finish, they're getting in the way.

Use these patterns to improve the experience.

//Cole
Cofounder, Formspree.io

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